Joint Innovation Lab for Mobile Aesthetics and Interactive Experience, Co-founded by Xingyu and Jiangnan University, Officially Inaugurated

On November 13, the Joint Innovation Lab for Mobile Aesthetics and Interactive Experience, Co-founded by Xingyu and the School of Digital Technology and Innovation Design at Jiangnan University, was officially inaugurated at the School of Digital Technology and Innovation Design. The inauguration ceremony was presided over by Dean Cao Ming of the School of Digital Technology and Innovation Design, with representatives from both parties in attendance to witness the occasion, followed by a presentation of the first phase collaboration outcomes.The establishment of the Joint Laboratory not only marks a significant milestone in the strategic cooperation between the two parties, but also signifies that Xingyu has entered a new phase of deep industry-academia-research integration in itsexploration of automotive lighting aesthetics and interactive innovation.

Breaking Boundaries, Redefining Innovation

In his address, Dean Cao Ming emphasized that this collaboration extends far beyond conventional resource alignment, aiming to establish a new innovation model driven by the 'dual wheels' of cutting-edge insights and industrial implementation. With profound interdisciplinary expertise in intelligent interaction, human factors engineering and digital technology, the School of Digital Technology and Innovation Design at Jiangnan University has established a complete R&D system covering trend research, user insight and technical validation. The two parties will jointly break down disciplinary and industrial barriers, integrating Mobile Aesthetics, CMF innovation, and 3D technology to build a closed-loop system that spans 'from scenario to design, and from research to mass production'—ensuring that automotive lighting design embodies both scientific rigor and human warmth.

Shaping Trends, Defining the Aesthetics of Light

During the phased achievement presentation, the team from Jiangnan University demonstrated keen insights into market trends and user needs, and systematically shared their forward-looking research on automotive lighting styling and light language interaction.

Automotive Lighting Styling

The research focuses on directions including Dynamic Tech Movement and Fashionable Refinement, aiming to create highly recognizable and emotionally resonant visual expressions, and expanding the aesthetic boundaries of automotive lighting as the visual anchor of the entire vehicle.

Light Language Interaction

The team has moved beyond the traditional functional framework, extending lighting to the dimensions of emotional expression and human-vehicle empathy. It has proposed a systematic 'Light Language' design methodology, driving the evolution of automotive lighting from a basic 'illumination' function to a warm 'communication' medium.Co-creating the Future, Establishing an Achievement System and Enhancing Industry Influence

Mr. Lin Shudong, Deputy General Manager of Xingyu, expressed high appreciation for the efficient progress achieved by the teams of both parties since the signing of the strategic cooperation agreement in April. Mr. Lin stated that focusing the cooperation on 'Styling + Light Language' precisely captures the core trend of 'automotive lighting as an emotional interface' amid the intelligent transformation of the automotive industry. Mr. Lin emphasized that the automotive lighting of the future will serve as a four-in-one system carrier integrating safety, aesthetic appeal, emotional expression and interaction, as well as a key window for dialogue between the brand and its users.Looking ahead, Mr. Lin expressed his expectation that both parties would, through joint co-creation, establish a complete achievement system spanning intellectual property protection, academic paper publication and the release of industry white papers. He stressed that the cooperation should not only achieve technological breakthroughs, but also set industry standards, to jointly lead the future wave of the intelligent automotive lighting industry.

Light as the Guide, Aesthetics in the Making

Light as the Medium, Aesthetics as the Bridge. Xingyu and the School of Digital Technology and Innovation Design at Jiangnan University are jointly building a full-chain innovation platform that spans trend insights, design and R&D, technical implementation and industrial implementation. In the future, both parties will continue to deepen their exploration in the field of Mobile Aesthetics and Interactive Experience, and strive on the global stage to build a 'Light Language' system featuring Oriental aesthetic characteristics and global recognizability.

In the Future

Light will go beyond illumination

Together, we look forward to the redefinition of automotive lighting